Dear Dove,

You have chosen the wrong state to write your note to.

Dear New Jersey, When people call you the “The Armpit of America” take it as a compliment. Sincerely, Dove

Im waiting for the compliment…

Anyway, luckily Dove scrapped this campaign before having it posted on billboards across my precious Garden State. They should have known better that Jersey is a state filled with a fiery attitudes and short tempers. Seeing this on the Garden State Parkway will have people shooting middle fingers out the window than wanting to beautify their armpit.

Dove responded to my tweets


Well that is what i like to hear. Maybe i will reconsider picking up Irish Springs over Dove next time i go shopping. Maybe!


One comment

  1. PRonunciations · March 17, 2014

    I love that you did this – and that they replied!

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